Advanced Imaging Partner Logo
A new tier of authorised dealer was introduced, a logo was required to be displayed outside stores with this accolade.
IBIS High Resolution Mode Icon
A creation of high importance, a new feature was introduced to Canon R5 cameras and an icon to represent it inside the camera OS and online was required. Canon already has a suite of legendarily recognisable icons, so sticking to existing styles whilst being original was a must.
An abstract artboard of concepts that followed quickly after research into existing canon iconography and sketches.
A set of concept iterations for refinement and presentation to stakeholders. An unusually high amount was requested for review by Canon Japan.
Dropping my concepts into a recent Canon logo suite to test consistency.
Final Artwork.
Social Media, Digital Ads and other layouts
A series of ads I created for social media and online, often in challenging formats and sizes.
Layouts for a brochure advertising Canon products to the public sector.
